The Advertising and Imagery course allows students to explore the advertising world by analyzing different advertisements and eventually designing their own. After finding and analyzing several print advertisements, students were instructed to develop their own ads for a new product: the Gotcha!. This product is a new cell phone for “tweeen” aged children, which allows them to design and customize their phones. Students were instructed to develop three advertisements in one campaign. One ad had to be focused toward females, one towards males, and one to either gender. After developing the advertisements, students analyzed their ads. For my advertisements, I focused on attracting attention by using bright colors and kept consistency by using key phrase in each advertisement.