COMM 352: Computer Mediated Communication

Software: Adobe Dreamweaver

The Computer Mediated Communications course allows students to develop their own twenty-five page website, about a topic of their choice.  Because I have always been fascinated with diamonds, I decided to enhance my personal knowledge about the subject and create a website dedicated to informing viewers about diamonds.  Since purple denotes royalty, the side bar is a rich purple color.  To keep the website professional and classic, I decided to make the background brown.  To prepare, I had to map out the website and determine the exact layout, pictures, and links to every page.  In the planning phase, I worked out each of the twenty-five pages and have included the first five of those pages.  Anything underlined indicates a link and specific notes on each page indicate the layout.




All About Diamonds Website


Page 1: The Four C’s of Diamonds (1.4)

Before purchasing a diamond, many things need to be kept in mind to ensure the best quality diamond for your money.  It is possible to see an amazing diamond in the jewelry store, only to later realize the lack of quality.  In order to help prevent this from happening, a universal rule has been established that is referred to as the four C’s of diamonds.  If followed correctly, this rule allows anyone to be able to buy a diamond that fits individuality and personality.  These C’s are special characteristics that need distinct attention to guarantee the best quality when buying any gemstone, but specifically diamonds.  The four C’s are:

  • Cut
  • Color
  • Clarity
  • Carat

Each “C” needs to be inspected carefully because they bring a unique and special characteristic to the diamond.  Overlooking any of these characteristics could potentially detract from the overall quality of the stone.  So, before diamond shopping, make sure you have basic knowledge of the C’s and remember to keep them in mind when making a purchase.


Page 2: Cut (1.4.1)

When choosing a diamond, the appropriate cut really determines the amount of shine a diamond gives off.  If the correct proportion of cut is made, the light will go through the top of the diamond and then come back out the top as well.  This will produce that magnificent sparkle that only a correct cut diamond can offer.  If a stone is cut too shallow or too deep though, the light will not properly reflect through the diamond, making it duller.  Shallow cut diamonds will only allow light to go directly through the bottom while deep cut diamonds only reflect light out of the side.  Thus, proper diamond sparkle and shine is truly determined by the proper cut.  It is also important to remember that the shape of the diamond will not, if done properly, affect the cut or quality of the diamond.  Personal shape taste will not detract from the quality of diamond.

Learn more about the other C’s: color, clarity, and carat.

*The pictures will break up the text by placing one after mentioning the correct cut and the other after mentioning the incorrect cuts.


Page 3: Color (1.4.2)

When searching for a clear diamond, it is important to remember that diamonds are graded based on their color or tint.  So, a diamond may be considered clear or white, but it may have a yellowish or brownish tint.  White diamonds are categorized through colorless to light yellow using the letters D-Z, with D being completely colorless and Z being light yellow.  Stones should be graded only when they are loose because the metal can actually affect the way the diamond looks.  Although clear diamonds will always be popular and timles, colored diamons are becoming more and more popular.  Diamonds literally come in every color of the rainbow and then some.  However, only 1 out of every 10,000 carats of diamonds are naturally colored.

Popular Fancy Colored Diamonds:

  • Blue-Second rarest diamond, only to red, and are becoming increasingly sought after.
  • Brown-Come in many different shades and are considered to be relatively affordable.
  • Pink-Very rare and are considered to be romantic.
  • Yellow-Becoming extremely fashionable.

Even More Fancy Colored Diamonds:

  • Red
  • Black
  • Purple
  • Green
  • Orange

Learn more about the other C’s: cut, clarity, and carat.

*The bolding of the popular fancy colors indicates that it will not be a link but viewers will be able to hover over the specific color to learn more, which is what is written after each one.


Page 4: Clarity (1.4.3)

Before buying a diamond, it is important to inspect its clarity.  Clarity can be determined by the amount and location of flaws or blemishes on a diamond.  So, the cleaner and clearer the diamond, the more expensive.  Another aspect of clarity is inclusions.  Inclusions are simply marks on the diamond that can interfere with the light trying to pass through.  Bigger or mulitple inclusionds on a stone will reduce its overall ability to shine and sparkle.  To help better determine the exact clarity of a diamond, a specifc scale has been set up.  According the the scale, diamonds range from:

  • flawless
  • internally flawless
  • very, very small inclusions
  • very small inclusions
  • small inclusions
  • imperfect

As a diamond approaches flawless, the price and quality increases too.  On the other hand, as a diamond approaches imperfect, the price and quality decreases.

Learn more about the other C’s: cut, color, and carat.


Page 5: Carat (1.4.4)

When determining the correct diamond to buy, carat is an aspect that should be considered.  Diamonds are measured in carat weight and not size.  Carat weight is used to measure the length, width, and depth of a stone.  Thus, diamonds having the same carat weight can have different sizes or stones that are the same size can have different carat weights.  As the carat weight increases, so do its rarity and therefore its price increases as well.  Carats are divided into 100 points so a diamond with 50 points weighs .5 carats.  Also, a diamond with 150 points weighs 1.5 carats.  Additionally, it is important to remember that pieces of jewelry with more than one stone can have a combined carat, but a single stone with the same carat would be worth more.  For instance, a necklace weighing 3 carats is not as rare as a single diamond weighing 3 carats.

Learn more about the other C’s: cut, clarity, and color.

5 pages of website




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s