COMM 461: Senior Capstone

The Senior Capstone course allows students to pick one area of communication and new media to focus on and develop a project showcasing the skills and expertise they have acquired throughout their experience in the department.  As I am currently working for a local recruiting and consulting firm, I was able to develop a social media campaign to boost the business.  The campaign includes an overview of the company, an executive summary, a communication audit, target audience personas, a competive analysis, a SWOT analysis, key messages, a positioning statement, objectives/strategies/tactics, and a calendar.

Website: www.forcerecruitingandconsulting.com

 Blog: www.forcerecruitingandconsulting.blogspot.com

 Twitter: www.twitter.com/ForceRecruiting 

Facebook: www.facebook.com/ForceRecruiting

Force Recruiting and Consulting: A Social Media Campaign

The research page on my poster.

The research page on my poster.

The SWOT analysis page on my poster.
The SWOT analysis page on my poster.

 

 

 

 

 

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